Our CEO’s Insights into Changing Buying Behaviours

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Our Founder and CEO, Peter Hughes, talked to HFM Global about changing buying behaviours, enhancing buying and negotiation power through consolidating vendors and the increasing importance of ESG in the buying decision.

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“We’re finding now that CEOs, COOs and CFOs are waking up to the fact that enlisting multiple service providers is somewhat of a hassle and that a single-source greatly simplifies efficiencies, governance and cost control. Buying behaviours are changing and over 90% of the time decisions are now influenced by multiple people in a buying group.”

-Peter Hughes, Founder & CEO Apex Group

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