Brand Manager

Overview

The Role & Key Responsibilities
Skills Required
What you will get in return
Additional information

Skills Required

  • A University degree in Accountancy or equivalent/Final stages of ACCA qualification
  • An ability to work to and meet agreed deadlines
  • Ability to work under pressure
  • Competence in Excel, general IT and accounting packages
  • A minimum of 3 years’ experience in a similar role
  • Experience in audit would be ideal, but not necessary
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Skills Required

  • A University degree in Accountancy or equivalent/Final stages of ACCA qualification
  • An ability to work to and meet agreed deadlines
  • Ability to work under pressure
  • Competence in Excel, general IT and accounting packages
  • A minimum of 3 years’ experience in a similar role
  • Experience in audit would be ideal, but not necessary
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This is an exciting opportunity for ambitious brand manager ready for a challenge. You will have the opportunity to work within a global cross-border marketing team for a large financial services provider. This business has grown 10 x over the past two years and requires a brand manager to act as ‘brand guardian’, maintaining brand integrity and a clear brand narrative across all company marketing initiatives, communications, collateral and messaging.

You will be responsible for supporting long term planning of the Group’s brand strategy, and relationship with its sub-brands, ensuring alignment with the Company Vision. You will work closely with the wider communications team to drive brand strategy, activities and will be a strong communicator with solid collaboration skills. You must be highly responsive, have attention to detail and the ability to contribute creatively to the brand’s evolution.

Job Specification:

  • Reporting to the Global Head of Marketing and Communications, you will be responsible for enhancing brand visibility and recognition on a global basis.
  • Enhance and create the tools, policies and processes to support the brand throughout the Group.
  • Setting and enforcing style guides, brand guidelines, brand vision and value proposition for short as well as long term – for the Apex Group and its sub-brands.
  • Work with the internal communications manager to develop and implement programs to educate, engage and motivate employees to deliver on the brand.
  • Develop and be a vocal advocate for the brand POV globally.
  • Managing the parent brand and brand relationships with any subsidiary brands, ensuring co-branding and messaging requirements are clear and adhered to.
  • Assisting with new service and product launches.
  • Monitor marketing trends to ensure the brand maintains relevance with target audiences.
  • Working closely with the Head of Media relations for a consistent brand message and corporate narrative.
  • Working closely with the communications and demand teams on sourcing and leveraging advertising and promotional opportunities in line with business objectives.
  • Maintaining responsibility for the Group’s business cards and issuing in the approved format as required for new sales starters.
  • Leading the annual brand audit and reporting regularly on brand sentiment in key markets and within key audiences.
  • Supporting the digital team with all digital brand requirements i.e. website and portal branding.
  • Management of the Group’s corporate image bank.
  • Guardian of the brand – managing supplier and partner relationships where use of the Group or any sub-brand, logo or company name are used
  • Management of the freelance graphic design relationship maintaining control of clear time priority objectives for brand or design projects.
  • Working with external brand agencies if required.
  • Manage creative asset development and delivery across multiple channels
  • Act as a partner to the local offices to ensure they are adopting best practices and the visual brand is represented within the office environment and during office-fitouts.
  • Minimum 5 years in a B2B brand management role.
  • Excellent standard of written English (a related degree is preferable).
  • Knowledge of marketing/branding/communications concepts
  • Well versed in computer applications such as Microsoft Word, Excel and PowerPoint
  • Problem solving skills and a natural attention to detail.
  • Prior experience in a brand management role at a corporate business.
  • Brand awareness – a clear understanding of parent and sub-brand relationships and the marketing mix
  • Enjoys working in a busy, deadline-driven, creative environment
  • A self-starter able to bring creative and well thought-out ideas to the business with strong proof points to help drive brand innovation
  • The ability to think long term and strategically while also executing tactically.
  • A natural collaborator with a solid understanding of stakeholder management, both internal and external
  • A natural collaborator able to work with multiple stakeholders simultaneously in a high pressure environment
  • A strong focus on results and a high degree of business acumen
  • Analytical ability – developing data insights on brand equity, brand evolution, brand sentiment, audience sentiment etc.
  • Experience using design tools including InDesign, Photoshop, Illustrator
  • Demonstrable experience in enhancing brand reputation for a < 2,000 employee business. 
  • A genuine career path and unique opportunity to be part of an expanding large global business
  • The opportunity to be responsible for developing a large corporate brand at an inflection point in the Group’s growth and brand story.
  • Be part of a dynamic and fast-paced team that is highly visible within the business and makes a genuine impact on revenue and sales pipeline.
  • Exposure to all aspects of the business, cross-jurisdiction and to working with senior management directly.
  • Opportunity to work with a diverse, agile and global marketing team.
  • The opportunity to be creative, bring discipline to brand activity and really make a difference.

We are an equal opportunity employer and ensure that no applicant is subject to less favourable treatment on the grounds of gender, gender identity, marital status, race, colour, nationality, ethnicity, age, sexual orientation, socio-economic, responsibilities for dependants, physical or mental disability. Any hiring decision are made on the basis of skills, qualifications and experiences.

We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share, but also by how we positively impact people, society and the planet.

For more information on our commitment to Corporate Social Responsibility (CSR)) please visit https://theapexgroup.com/csr-policy/

Please refer to our Privacy Policy for information regarding the Apex Group’s processing of personal data.

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Life At Apex

"Working here I have the space to be creative, take ownership and develop continuously. It’s a great company with a purpose, which in turn enables its people to identify with the core values and mission."

Diane Mero, Office Manager, Dubai

What we look for

We look to recruit bright, articulate and numerate employees who are not afraid of a challenge and are prepared to work hard and love what they do. Every employee plays a part in making our business what it is today and the more we grow, the more important that becomes.

 

Whatever your career path, ambition or skillset you will be joining an entrepreneurial environment and become part of a globally connected team. We don’t just want you to succeed, we want you to flourish.

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