Head of Brand and Corporate Communications

Overview

The Role & Key Responsibilities
Skills Required
What you will get in return
Additional Information

Skills Required

  • A University degree in Accountancy or equivalent/Final stages of ACCA qualification
  • An ability to work to and meet agreed deadlines
  • Ability to work under pressure
  • Competence in Excel, general IT and accounting packages
  • A minimum of 3 years’ experience in a similar role
  • Experience in audit would be ideal, but not necessary
Tab Item Content

Skills Required

  • A University degree in Accountancy or equivalent/Final stages of ACCA qualification
  • An ability to work to and meet agreed deadlines
  • Ability to work under pressure
  • Competence in Excel, general IT and accounting packages
  • A minimum of 3 years’ experience in a similar role
  • Experience in audit would be ideal, but not necessary
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Department: Marketing

Employment Type: Full Time, Permanent

This is an exciting opportunity for an ambitious brand and communications professional to lead the brand and corporate communications strategy for a global financial services company. Apex is on an exceptional growth trajectory, having grown 10 x over the past two years, and requires an experienced brand and corporate communications lead to effectively deliver on its communications, corporate narrative and brand strategy.

Reporting to the CMO, you will be expected to provide direction for the company’s communication strategy and be responsible for managing a cross-border team of communications, brand, design and content professionals; coordinating the strategy for both internal and external communications globally. The role will be based in London and will be a critical member of the marketing and communications management team, responsible for planning, executing and tracking impactful communications for the Apex Group. You must be a results-driven, experienced and dynamic professional ready for a challenge.

Job Specification:

  • Responsible for Brand reputation and awareness, brand messaging and corporate narrative.
  • Take the Apex brand to the next level, with messaging, creative and storytelling that cuts through the noise and supports business objectives.
  • Build and activate audience-centric, integrated and persona led communications function across multiple channels and platforms.
  • Manage a cross-border team of communications, brand, design and content specialists and lead the brand and communications strategy for the Group and its sub-brands.
  • Build and execute against a clear editorial content programme, ensuring the fix mix of assets to deliver on strategic objectives.
  • Work closely with the Head of Demand Marketing, Head of Portfolio Marketing and Head of Media Relations to deliver integrated marketing and communications plans that drive growth.
  • Be the gatekeeper of the Group’s tone of voice, corporate narrative brand voice and visual brand.
  • Work with and manage our external creative agency to build innovative campaigns and assets to support our message.
  • Be accountable for reporting on success metrics against a clear set of KPIs to determine the progress of comms and brand strategies as part of a data-driven marketing team.
  • Define and execute on Brand Surveys and audits with the Brand Manager (your direct report) and continually monitor and improve brand sentiment.
  • Examine business needs and priorities to identify role of content and design and translate this into measureable initiatives and objectives.
  • Ensuring appropriate tracking and measurement is in place to deliver monthly and quarterly reports on brand sentiment, employee engagement and the overall success of the corporate communications strategy.
  • Occasionally work with external providers on key briefs to support the communications strategy and be responsible for strict budget management of these initiatives.
  • Provide campaign input and direction for reputation strategy and associated campaigns.
  • Oversight of the Group’s Social media strategy, growth and activation inclusive of LinkedIn, Glassdoor, Facebook, Instagram, Twitter
  • Own, develop and deliver employee advocacy programme.
  • Work with the Head of Digital to ensure all digital messages are delivering an integrated messaging strategy, inclusive of design elements and copy
  • Conduct Market research to support any require projects or initiatives and keep update with the latest trends and best practices
  • Lead the development, implementation and review of an effective digital-first content and editorial, design and brand management strategies, ensuring integration across all relevant channels.
  • Manage and provide oversight for the corporate content strategy and calendar.
  • Drive and deliver oversight of the internal communications strategy, culture programmes and employee engagement and report on KPI’s.
  • Manage and evolve the Group’s Corporate Social Responsibility (“CSR”) profile to support its role as an ESG leader
  • Be involved in and collaborate on all initiatives related to CSR, employer brand, PR and corporate messaging
  • Provide mentoring and development support for your team upskilling them in areas required
  • Minimum 8 years in a B2B brand and communications roles.
  • You yourself are an outstanding copywriter and highly articulate, setting the standard for excellent writing, editorial and graphic design skills within your team.
  • Able to demonstrate a track record in building brand narratives that inspire both employees and the market.
  • A team player that will be happy working in a relatively flat structured and agile team where everyone has to roll up their sleeves up.
  • Growth minded and works well under pressure, you will enjoy a fast-paced environment and delivering on requirements.
  • Management experience of a minimum of three or more people.
  • Excellent standard of written English with related qualifications.
  • Expert knowledge of branding and communications strategies, preferably for global companies
  • An empathetic leader who likes to both coach and empower their team to contribute to business and strategic goals.
  • An excellent communicator and natural storyteller able to craft engaging messages for any communications requirement.
  • A ruthless prioritiser, able to execute on multiple objectives at once while ensuring key milestones are reached in a timely manner.
  • Experience in the financial services space banking/fintech/professional services is a must.
  • Proven experience in successful compiling, developing and executing on brand and communications strategy in line with business strategy.
  • Marketing, literature or business related degree and ideally with evidence of post-graduate study or professional qualifications such as SIM/IDM.
  • A high level of visibility within a large organisation on an upwards trajectory
  • The ability to define and grow your team to really make a positive impact on the business
  • The opportunity to own brand development and communications at a large corporate business at an inflection point in its growth journey.
  • Be part of a dynamic and fast-paced team that is highly visible within the business and makes a genuine impact on revenue and sales pipeline.
  • Exposure to all aspects of the business, cross-jurisdiction and to working with senior management directly.
  • Opportunity to work with a diverse, agile and global marketing team.
  • The opportunity to be creative, bring discipline to brand activity and really make a difference.

We are an equal opportunity employer and ensure that no applicant is subject to less favourable treatment on the grounds of gender, gender identity, marital status, race, colour, nationality, ethnicity, age, sexual orientation, socio-economic, responsibilities for dependants, physical or mental disability. Any hiring decision are made on the basis of skills, qualifications and experiences.

We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share, but also by how we positively impact people, society and the planet.

For more information on our commitment to Corporate Social Responsibility (CSR) please visit our CSR policy page.

If you are looking to take that next step in your career and are ready to work for a high performing organisation, alongside talented people who take pride in delivering great results, please submit your application (with your CV, cover letter and salary’s expectations) to our dedicated email address: [email protected]

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Life At Apex

"Working here I have the space to be creative, take ownership and develop continuously. It’s a great company with a purpose, which in turn enables its people to identify with the core values and mission."

Diane Mero, Office Manager, Dubai

What we look for

We look to recruit bright, articulate and numerate employees who are not afraid of a challenge and are prepared to work hard and love what they do. Every employee plays a part in making our business what it is today and the more we grow, the more important that becomes.

 

Whatever your career path, ambition or skillset you will be joining an entrepreneurial environment and become part of a globally connected team. We don’t just want you to succeed, we want you to flourish.

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