Social Media Marketing Manager

Overview

The Role and Key Responsibilities
Skills Required
What you will get in return
Additional information

Skills Required

  • A University degree in Accountancy or equivalent/Final stages of ACCA qualification
  • An ability to work to and meet agreed deadlines
  • Ability to work under pressure
  • Competence in Excel, general IT and accounting packages
  • A minimum of 3 years’ experience in a similar role
  • Experience in audit would be ideal, but not necessary
Tab Item Content

Skills Required

  • A University degree in Accountancy or equivalent/Final stages of ACCA qualification
  • An ability to work to and meet agreed deadlines
  • Ability to work under pressure
  • Competence in Excel, general IT and accounting packages
  • A minimum of 3 years’ experience in a similar role
  • Experience in audit would be ideal, but not necessary
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Department: Marketing and Communications

Employment Type: Full time

This is an exciting opportunity for a social media and email marketer to join a growing global financial services business and own its social media strategy. Apex is on an exceptional growth trajectory, having grown 10 x over the past two years, and requires an experienced social media marketer with an understanding of the industry, to lead and effectively deliver the companies message and drive growth.

 

Reporting directly to the Head of Brand and Corporate Communications, the Social Media Marketing Manager will be responsible for owning the end to end process, from planning to delivery of a market leading social media experience, ultimately implementing a high performing data-driven strategy to drive awareness and support the pipeline. You will be required to take ownership of the creation, co-ordination, deployment and optimisation of the social media strategy and work closely with the rest of the Communications team in addition to the Demand and Digital teams to continually optimise performance.

 

  • Develop, deploy and coordinate a scalable social media growth strategy based on integrated messaging.
  • Manage organic and paid social across all social channels including LinkedIn, YouTube, Twitter, Glassdoor (Facebook and Instagram for employer branding activity).
  • The ability to develop compelling and concise messages that cut through the noise and adhere to our brand voice.
  • Develop an audience focused social media strategy across our key audience segments and work closely with the portfolio marketing team to execute on go-to-market strategy and clearly communicate value proposition.
  • Develop excellent HTML templates for email marketing and execute on email marketing campaigns alongside the Demand team.
  • Produce copy and review copy from other team members, ensuring quality content on social media channels.
  • Work closely with the Internal Communications Manager to develop our employer voice and develop a clear strategy for Glassdoor with key milestones and KPIs.
  • Align the social media strategy and programs with the demand marketing team for regional focus and ensure that all tactics and activity feed up in to overarching strategy.
  • Work with our creative agency to develop impactful execution tactics for key creative campaigns to maximise the use of assets and deliver programs that have genuine impact.
  • Report on all social media marketing activity and performance against clear performance metrics.
  • Support with acquisition communications across social media, working closely with the Head of Media Relations to gain maximum exposure for press releases.
  • Leverage platforms such as LinkedIn to find industry influencers and partner with them for increased exposure.
  • Be accountable for ensuring all social media activity is compliant with relevant data protection and industry regulations – working with the compliance and governance teams to develop and adhere to a clear framework.
  • Work with the Head of Brand and Corporate Communications and the Internal Communications Manager to develop and execute and employee advocacy programme.
  • Work with the Graphic Designer and Brand Manager to create compelling content assets and visuals for social.
  • Analyse social media tools to support requirements and build a business case for any additional requirements.
  • Minimum of 5 years in a similar role.
  • Demonstrable HTML email coding experience.
  • Prior experience within a specialist B2B social media role, ideally from a finance background required.
  • Demonstrable experience of working on B2B LinkedIn campaigns.
  • Knowledge of APAC social platforms such as WeChat and Line would be beneficial.
  • Must have solid organic and paid social experience.
  • Self-starter, problem solver, and excellent planner who works well under pressure.
  • A strategic thinker with the ability to apply business strategy to social media outcomes.
  • Graduate degree in Marketing or relevant experience in Finance Industry would be advantageous.
  • A high level of visibility within a large organisation on an upwards trajectory.
  • The ability to build and define the social media strategy from the group up to deliver a tangible impact on the business.
  • Be part of a dynamic and fast-paced team that makes a genuine impact on revenue and sales pipeline.
  • Exposure to all aspects of the business, cross-jurisdiction and to working with a broad range of internal stakeholders.
  • Opportunity to work with a diverse, agile and global sales and marketing team.
  • The opportunity to own, develop, build and enhance the Group’s social presence as we scale globally and really make a difference.

 

We are an equal opportunity employer and ensure that no applicant is subject to less favourable treatment on the grounds of gender, gender identity, marital status, race, colour, nationality, ethnicity, age, sexual orientation, socio-economic, responsibilities for dependants, physical or mental disability. Any hiring decision are made on the basis of skills, qualifications and experiences.

We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share, but also by how we positively impact people, society and the planet.

For more information on our commitment to Corporate Social Responsibility (CSR) please visit see our CSR policy.

If you are looking to take that next step in your career and are ready to work for a high performing organisation, alongside talented people who take pride in delivering great results, please submit your application (with your CV, cover letter and salary’s expectations) to our dedicated email address: [email protected]

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Life At Apex

"Working here I have the space to be creative, take ownership and develop continuously. It’s a great company with a purpose, which in turn enables its people to identify with the core values and mission."

Diane Mero, Office Manager, Dubai

What we look for

We look to recruit bright, articulate and numerate employees who are not afraid of a challenge and are prepared to work hard and love what they do. Every employee plays a part in making our business what it is today and the more we grow, the more important that becomes.

 

Whatever your career path, ambition or skillset you will be joining an entrepreneurial environment and become part of a globally connected team. We don’t just want you to succeed, we want you to flourish.

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